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The FoundersCheri Creighton Cheri began her career in public relations and advertising, handling a wide variety of agency clients in Southern California. She also worked in the Corporate Communications Department of Mitsubishi Electric America, where she provided communications strategies for the new business development group and other business units. Before founding Spectrum, she executed integrated marketing campaigns and helped to develop a brand valuation study for neoBrands Inc., a subsidiary of Shafer Advertising and Public Relations. Cheri holds a bachelors degree in communications from California State University, Fullerton and an MBA from Pepperdine University. She founded Spectrum Marketing Communications with Michael Creighton in 2001, where she continues to help provide quality marketing services for a wide range of clients.
Michael Creighton With nearly ten years of creative experience, Michael's specialty is translating clients' marketing objectives into compelling visual images. He is responsible for managing the entire creative process, from planning to design and production. Prior to starting Spectrum, Michael worked for several top advertising agencies such as TBWA/Chiat Day and the T&O Group, where he worked on projects for Auto-By-Tel, TDK Semiconductor, Sony Semiconductor, Wyle Electronics, and Linear Tape Open (a conglomerate of IBM, Seagate and Hewlett-Packard). Michael graduated with honors from Pepperdine University and holds a bachelor's degree in advertising and marketing. |
